Top 5 Fashion Games Performance in Israel Q2 2022

In the second quarter of 2022, the performance of the top 5 fashion games on a unified platform in Israel exhibited various trends in downloads, revenue, and active users. Data from Sensor Tower provides a comprehensive overview of these metrics.

Hair Challenge from Rollic Games showed consistent weekly revenue early in the quarter, peaking at $5 in the week of June 20. Weekly downloads displayed a notable decline from 8.1K in mid-April to around 3.2K by the end of June. Active users started at 40.2K at the end of March, experienced a gradual decrease, and stabilized around 34.5K in late June.

Lash Salon by Crazy Labs, released in April 2022, saw a significant increase in weekly downloads, rising from 13 in early April to 10.7K at the end of May, and then fluctuating between 5.2K and 7.6K in June. Active users grew impressively from 381 in mid-April to nearly 38.9K by the end of June.

Hair Dye!, another title from Crazy Labs, experienced a downward trend in weekly downloads, starting at 9.8K in early April and dropping to approximately 2.2K by late June. Active users also reflected this decline, falling from 30.9K in mid-April to about 10.4K by the end of June.

Fashion Battle - Dress up game from APPS TEKNOLOJI ANONIM SIRKETI maintained a steady download rate throughout the quarter, with weekly downloads fluctuating between 3.6K and 5.5K. Active users showed a slight decline from 11.6K in late March to approximately 11.6K by the end of June, with minor fluctuations in between.

Dream Wedding! by MagicLab, released in late April 2022, saw a dramatic rise in weekly downloads, peaking at 20.9K in mid-June before stabilizing around 13.2K by the end of the month. Active users followed a similar trend, increasing from 730 in late April to 29.2K by mid-June, then slightly decreasing to 23.5K by the end of June.

For more detailed insights and data, visit Sensor Tower.